Kerri Katz
Head of Seo & Digital Performance @North9
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WORK HISTORY
Head of Seo & Digital Performance @North9
Leeds, GB
I manage a dual role that combines senior SEO leadership with the operational and performance oversight of our full agency service offering. My focus is ensuring that every department, from Paid Media and Social to Dev and Content, is delivering work that is technically sound, commercially profitable and centred on client ROI.Hands-on SEO Strategy I lead the organic strategy for a portfolio of accounts. This includes technical auditing and on-page optimisation alongside long term content and link strategies to ensure we hit growth targets and maintain a high standard of execution.Leading the SEO Department I support the SEO client leads to ensure our internal standards remain at the forefront of the industry. This involves mentoring SEO leads, refining our organic search product and ensuring the team has the resources they need to execute best in class campaigns.Multi-channel Performance & Profitability I oversee the delivery of all digital services including PPC, PR, Content, Email, Paid Social and Web Development. My goal is to ensure these teams are not just hitting their channel specific KPIs but are operating profitably and working together as a cohesive digital engine for the client.Client Retention & Revenue Growth I am responsible for protecting and growing our existing client revenue. I work closely with team leads to identify potential retention risks early, putting recovery plans in place to reduce churn. I also drive growth by identifying upsell opportunities where additional services can improve a client\'s results. Leadership & People Management I am responsible for the professional growth of our service leads through structured monthly 121s and annual goal setting. I act as the final point of escalation for delivery challenges, focusing on team performance, resource management and identifying new revenue opportunities within the existing client base.
EDUCATION
Rhodes University
Bachelor of Commerce (BCom), Economics and Organisational Psychology
Digital Marketing Institute
Postgraduate Diploma in Digital Marketing, Digital Marketing
SKILLS
ABOUT KERRI KATZ
Highly accomplished SEO lead with a focus on digital performance and service delivery. My background is rooted in deep technical and organic search strategy, but my current remit involves overseeing the output and commercial success of cross-functional teams across SEO, PPC, PR, Paid Social, Content and Web Development.I specialise in the \"business of digital\", ensuring that specialist teams are operationally sound and relentlessly focussed on client ROI. Beyond hands-on strategy, I am responsible for departmental profitability, client retention and the professional development of team leads. I bridge the gap between technical execution and commercial growth, translating complex data into clear outcomes for stakeholders.
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