Kerrie Fitzgerald

About Kerrie Fitzgerald

I’m an ecommerce sales and marketing professional with 9+ years of experience scaling DTC brands across Shopify and Amazon. My expertise spans merchandising, CRO, email & SMS, growth strategy, and customer retention—always with a focus on turning buyers into lifelong superfans. I combine data-driven insights with creative brand storytelling to drive measurable results. Whether it’s optimizing the onsite customer journey, scaling email and SMS to contribute significant revenue, or building merchandising strategies that increase AOV and repeat purchases, I thrive on connecting strategy to growth. I’ve also founded multiple brands—including bootstrapping a subscription box that I successfully sold—and spent 5+ years consulting with 500+ brands across industries. That entrepreneurial mindset taught me to be scrappy, resourceful, and fast-moving, skills I now bring to larger-scale organizations. Core Strengths & Skills-Growth & Revenue Focus → conversion funnels, retention, AOV, LTV -Digital Marketing Mastery → email/SMS, paid media, SEO, CRO, analytics -Merchandising & Customer Experience → product positioning, bundling, storytelling, UX -Omnichannel Strategy → Shopify, Amazon,subscriptions -Entrepreneurial Problem-Solving → fast testing, lean budgets, resourceful execution -Leadership & Collaboration → aligning brand, creative, product & sales teams -Brand Building & Community → turning customers into loyal superfans and advocates Author of Customer Obsession and former host of The Ecommerce Society Podcast (Top 200 Marketing), where I shared strategies for building and scaling digital-first brands. Most recently, I launched a cutie side-hustle brand—Amusejoy Poo Bags—built on stellar packaging and playful design. My goal? To elevate the dog-walking experience and make even picking up a bag feel a little more fun.

Experience

1. Ecommerce Sales Manager

   Industrial Revolution, Inc

   Aug 2024 — Present · Renton, WA, US

   Lead ecommerce & DTC strategy across Shopify and Amazon, with a focus on customer acquisition, merchandising, CRO, marketing, and retention for customer brand, UCO Gear-Own ecommerce & DTC strategy, shaping customer acquisition, merchandising, CRO, and retention initiatives-Lead email & SMS as high-performing revenue channels, building lifecycle programs that deepen engagement and foster loyalty-Drive Amazon marketplace strategy—including PPC, listings, and Brand Store—to maximize visibility, conversion, and competitive positioning-Develop promotional calendars that tie product launches, seasonal demand, and brand storytelling into impactful sales campaigns-Align creative, brand, and product teams to deliver seamless go-to-market strategies that accelerate growth

Education

• University of Massachusetts Amherst

  BA

• Lesley University

  MA

Skills

• Social Media
• Marketing Strategy
• Leadership Development
• Intercultural Communication
• International Education
• Social Networking
• Management
• Social Media Marketing
• Nonprofits
• Event Planning
• Public Speaking
• Volunteer Management
• Social
• Event Management
• Higher Education Recruitment
• Recruiting
• Marketing
• Teaching English as a Second Language
• Higher Education
• Academic Advising
• Email Marketing
• Student Recruiting