Kerrie Benevides Rojas

About Kerrie Benevides Rojas

I am a people-first leader who builds high-performance cultures where accountability, inclusion, and continuous growth drive measurable results. I believe sustainable revenue growth begins with empowered teams, and I intentionally develop leaders who inspire trust, elevate standards, and execute with clarity. Known for strengthening leadership pipelines and coaching at scale, I create environments where talent thrives through change and complexity. I align individual strengths with strategic priorities, translating vision into disciplined execution that fuels performance and long-term impact. My focus is simple: develop exceptional leaders, build resilient teams, and deliver results that endure.

Experience

1. Senior Manager- Neighborhood Retail

   T-Mobile

   Oct 2022 — Present · Buffalo, NY, US

   Senior Manager – Key Responsibilities• Lead, coach, and develop a high-performing district of 10 company-owned retail locations across the Buffalo–Syracuse District, fostering a culture of collaboration, inclusion, accountability, and continuous improvement.• Drive sustained revenue growth and increased Share of Household (SOH) through disciplined execution, performance monitoring, and targeted action plans delivering consistent year-over-year results.• Champion exceptional customer experiences by reinforcing service standards, proactively addressing feedback, and embedding customer-first behaviors that strengthen loyalty and long-term relationships.• Oversee multi-unit operations to ensure efficiency, compliance, and operational consistency while optimizing processes to improve productivity, control costs, and support scalable growth.• Develop and execute district-level strategies aligned to T-Mobile’s vision, translating enterprise priorities into clear, measurable actions that drive results.• Partner cross-functionally with internal stakeholders to align initiatives, remove obstacles, and accelerate district performance.• Establish clear performance expectations through regular reviews, actionable coaching, and accountability, recognizing top performers and addressing gaps with urgency.• Build a strong leadership pipeline through talent development, targeted training, and succession planning to ensure bench strength and continuity.• Leverage market insights, customer behaviors, and competitive intelligence to inform strategy and uncover incremental growth opportunities.