Kerrianne McClay
GRA in Sport Administration | Digital Marketing Intern | NIL & Athlete Branding
- Role
- Digital Marketing Intern at Student Athlete Nil
- Location
- Muncie, IN, US
- LinkedIn followers
- 500 followers
About Kerrianne McClay
I’m a graduate student at Ball State University pursuing a master’s in Sport Administration while working as a Graduate Research Assistant. My thesis study focuses on the evolving landscape of Name, Image, and Likeness (NIL) in Division I athletics. As a former Division I field hockey player, I’ve developed a strong passion for the business side of sports, especially marketing, branding, and athlete development. I’m excited to apply my experience and research to help athletes, teams, and organizations navigate the ever-changing sports industry.
Experience
Digital Marketing Intern
Oct 2024 — Present
At SANIL, I collaborate with the marketing team to develop engaging digital newsletter content for client universities and their NIL collectives. These collectives support student-athletes by helping them navigate and capitalize on Name, Image, and Likeness (NIL) opportunities. My role involves working together on campaigns and activations, ensuring effective communication and maximizing engagement.
Education
Ball State University
Bachelor's degree
2019 — 2023
Ball State University
Master of Science - MS
2023
Ball State University
Master of Science - MS
2023 — 2025
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