Kerri Heber

About Kerri Heber

I’m a Marketing Specialist at Trek Bicycle, where I bring local events and brand campaigns to life for our North American stores, while making sure everything we create can scale across our global teams. I partner with creative, production, and digital teams to build campaigns that feel human, grounded, and built for the real world.My foundation is in retail. I spent years leading stores, coaching teams, and creating training content that helped people grow. I’ve managed businesses from $2M to $16M, led teams of 10 to 80, and worked in everything from high-traffic, low-dollar retail to premium, high-touch sales environments. That time on the floor shaped how I work today, it gave me a deep respect for clarity, empathy, and execution. It taught me that a good idea means nothing if it can’t actually work in the field.At the heart of it, I’m driven by hospitality. I thrive when I can create experiences, internal or external, that make people feel supported and equipped.

Experience

1. Marketing Specialist

   Trek Bicycle

   Oct 2024 — Present · Waterloo, WI, US

   Build and manage marketing projects in Workfront — assigning tasks, setting deadlines, and providing clear project details to channel owners• Develop project brief decks to kick off campaigns and align cross-functional teams on goals, timelines, and execution plans• Lead campaign debrief meetings to review wins, opportunities, performance metrics, and recommendations for future initiatives•Collaborate with creative, copy, production, and digital teams to ensure work meets project objectives and brand standards•Review and guide creative work across Figma, Iterable, and Workfront to keep deliverables on track•Build and deploy surveys in Alchemer to gauge field interest, collect feedback, and inform campaign planning•Manage the marketing inbox, ensuring timely communication and support for internal teams•Maintain the Marketing SharePoint site for resource sharing•DRI for global marketing initiatives with Trek’s NICA partnership, overseeing campaign execution and cross-functional alignment•DRI for North America Market Development Leaders, supporting field events and retail marketing initiatives

Education

• Northern Kentucky University

  Business Administration and Management, General

Skills

• Time Management
• Profit
• Team Motivation
• Loss Prevention
• Freight
• Team Management
• Event Planning
• Sales Management
• 3pl
• Shipping
• Team Leadership
• Marketing
• Transportation Management
• Customer Satisfaction
• Supply Chain Management
• Sales Operations
• Store Operations
• Customer Service
• Transportation
• Merchandising
• Store Management
• Retail
• Customer Relations
• Retail Sales
• Strategic Planning
• Sales
• Inventory Management
• Inventory Control
• Visual Merchandising
• Leadership
• Logistics Management
• Events Coordination
• Organizational Leadership
• Management
• Supply Chain