Kerr Manson

Experience

1. Managing Partner

   Breakout Growth Partners

   Jan 2020 — Present

   Collaborate with senior leaders to transform their organizations via the formulation and execution of effective growth strategies. These strategies are rooted in unique insights gained from data-oriented analysis and structured problem-solving. The execution is reinforced by expertly managing projects and stakeholders- Drove the creation of a strategic plan to double the revenue of the U.S. division of a multinational biopharma company based in France. The plan was well-received by the Board- Designed and oversaw an online survey and follow-up interviews with patients and advocacy groups to establish qualitative and quantitative standards for patient engagement for a biopharma company. This data played a crucial role in directing the firm\'s patient-centric strategies- Efficiently managed various projects and coordinated the successful integration of the Patient Services and Advocacy functions of an acquired company into the U.S. division of a global biotech- Spearheaded the creation of the functional strategy for Patient Services and Advocacy, which served as the foundation for improvements in patient-centricity and reputation for the company- Provided analytical and project management support to establish a comprehensive patient analytics system, which included operational metrics and strategic analysis of copay and PAP utilization. Identified over $2M in lost revenue caused by insufficient outreach from specialty pharmacies- Created a turnaround strategy for an Argentinian start-up that transformed the operation from generating a -88% ROI to a +25% ROI- Leveraged machine learning to build a customer propensity model for a start-up from past campaign interactions, identifying the top 20% of potential customers, resulting in a 2.5x improvement in commercial investment.

Education

• Harvard Extension School

  Graduate Certificate, Data Analytics

• Glasgow Caledonian University

  MSc, Computer Science

• University of Chicago

  MBA, Strategic Management & Marketing Strategy

• University of Stirling

  BA, Human Resources Management

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  Doctor of Business Administration (DBA)

Skills

• Process Improvement
• Cross-Functional Team Leadership
• Management
• Integration
• Strategic Planning
• Data Analytics
• Business Development
• Market Research
• Business Analysis
• Analytics
• Marketing Strategy
• Sql
• Financial Modeling
• Competitive Analysis
• Business Strategy
• Financial Analysis
• Business Process Improvement
• Leadership
• Project Management
• Business Planning
• Pricing Strategy
• Management Consulting
• Consumer Package Goods
• Cost Management
• Strategy
• Forecasting
• Portfolio Management
• Nielsen
• Change Management
• Consulting
• Consumer Products
• Revenue Management
• Analysis