Keri Tout

About Keri Tout

When I was a senior in high school I took my first business class at the local college and immediately fell in love with entrepreneurship. The creativity, the problem solving, the uncapped earning potential and opportunity to be your own boss! It lit a fire within me. In my free time or in lectures, instead of doodling I would write business plans! I couldn\'t get enough.Fast forward to my senior year of college. I had the incredible opportunity to manage a failing burger joint on the corner of campus. I put my heart and soul into that place and with the help of some incredible advisors, trusting owners and an incredible team we managed to rebrand, revise, and reopen, increasing profits 6x in one year and SMASHING our revenue goals. I had the time of my life, despite working crazy long hours. It was \"my baby\". Two years later, I traded that baby in for a real one and moved away from my beloved college town but always chasing the entrepreneurial dream. I became a freelance social media manager and learned to build lead generation funnels and work with small to medium sized businesses. It was challenging but the more experience I got, the more I realized- I\'m really good at this social media thing! But I didn\'t want to just be good. I wanted to be the best. So I decided to go into the world and gain professional experience and got a job working at fantastic digital marketing agencies. I got to work with hundreds of businesses over a wide variety of verticals including some international, household-name brands and worked amongst brilliant leaders and teammates! I learned so much while climbing that corporate ladder. I often found myself connecting deeply with my clients and itching to break out of the deliverables I was limited to in that setting. All the while, my entrepreneurial dream never faded and I always had that hunger and drive to strike out on my own again. At the start of 2025 I am excited to share its official. I’m welcoming the new year with my own business, Creative First Digital. I hope you’ll follow along as I continue to make a difference in the lives of those I work with by helping their dreams come true while living mine!

Experience

1. Founder & Growth Partner Paid Organic Social Media Systems for 2m 50m Brands

   Creative First Digital

   Nov 2024 — Present

   I partner with established local and national brands ($2M–$50M+ revenue) as a growth partner, building paid social, organic social media, and demand generation systems that turn attention into predictable leads and revenue for high ticket services.Key Areas- Build and manage paid social programs (Meta / Facebook & Instagram ads) designed to generate qualified leads for high-ticket services- Develop authority-driven organic content strategies that validate messaging, build trust, and support paid media performance- Design and implement full-funnel social systems, including lead capture, retargeting, and conversion-focused nurture flows- Set up and optimize DM automation and lead nurture sequences (ManyChat) to improve speed-to-lead and close rates- Create structured content capture systems so teams can consistently produce high-quality project, team, and testimonial content- Oversee influencer and partnership strategies to expand reach, credibility, and local or category authority- Translate performance data into clear, actionable insights leadership teams can understand and act on- Serve as a single point of ownership across social strategy, execution, optimization, and reporting—eliminating vendor sprawl

Education

• Brigham Young University - Idaho

  Bachelor of Science, Business, Management, Marketing, and Related Support Services

  2010 — 2014

• Brigham Young University - Idaho

  Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services

  2010 — 2015