Keri Myslinski

About Keri Myslinski

I’m a creative leader passionate about bridging strategy, storytelling, and innovation. With over 18 years in advertising and performance creative, I translate insights into design systems and campaigns that connect emotionally and perform measurably.I thrive where art and analytics meet — leading teams that craft meaningful creative powered by data, AI, and human intuition.

Experience

1. Associate Creative Director

   Dentsu Creative

   Jul 2024 — Present · Chicago, IL, US

   Lead creative strategy and direction across performance-driven campaigns for retail, financial, healthcare, and CPG brands. Partner closely with clients, strategists, analysts, and creative teams to translate insights into high-impact storytelling that drives measurable results.Key Highlights• Serve as a client-facing creative partner, presenting concepts, data insights, and optimization recommendations to brand stakeholders.• Creative-direct email, SMS, and digital campaigns for Lowe’s loyalty members, guiding concept development, copywriting, and testing strategy to improve retention and engagement.• Oversee development of a Figma-based modular design system for Lowe’s email program, enabling scalable, efficient production and visual consistency across campaigns.• Lead DCO (dynamic creative optimization) initiatives for Albertsons’ national retail network, managing design iterations and localization strategies to increase performance.• Collaborate with cross-functional teams to ensure brand cohesion, data-informed storytelling, and operational efficiency across multiple workstreams.• Incorporate AI-assisted tools (Adobe Firefly and related platforms) into the creative process to generate imagery and copy for concept development.• Mentor designers and copywriters, fostering creative growth, collaboration, and analytical thinking within the team.Skills: Creative Direction • Performance Marketing • Figma • Dynamic Creative Optimization (DCO) • AI-Assisted Design • Client Communication • Cross-Functional Collaboration • Copywriting • Brand Systems • Data-Driven Strategy

Education

• Illinois Institute of Art

  Bachelors of Fine Arts

Skills

• Pre-Press
• Posters
• Creative Direction
• Art
• Catalogs
• Creative Strategy
• Multi-Channel Marketing
• Business Cards
• Illustration
• Logo Design
• Image Manipulation
• Collateral
• Photoshop
• Adobe Creative Suite
• Brochures
• Trade Shows
• Marketing Communications
• Illustrator
• Online Marketing
• Advertising
• Graphic Design
• Interactive Marketing
• Flyers
• Outdoor Advertising
• Integrated Marketing
• Image Editing
• Indesign
• Banners
• Direct Mail
• Retail Packaging
• Art Direction
• Newsletters
• Visual Communication
• Digital Marketing
• Digital Photography
• Email Marketing
• Photography
• Brand Development
• Corporate Identity
• Layout