Keri Gray Robbins
Senior Sales Director / National Retail Sales
- Role
- Account Director at SteelSeries
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Keri Gray Robbins
Seasoned marketing and sales professional with experience in managing the product life…
Experience
Account Director
Feb 2019 — Present · San Diego, CA, US
Accountable for driving sales and creating revenue for retail accounts across North America and LATAM. Identify opportunities and manage the product mix to achieve optimum product placement and sales growth. Analyze industry, competitive data and category trends to educate and influence key decision makers. Partner with retail buyers to drive business objectives, resolve challenges and identify opportunities for continuous expansion. Partner with Marketing on promotional calendars, in-store advertising, and social media alignment. Evaluate the performance of promotions against the competitive landscape and recommend unique promotion ideas based on current trends and data analysis, customizing by retailer. Persistently managing the business to ensure alignment with management goals and budgets.
Education
San Diego State University
BS, Business Admin
1991 — 1995
University of California, San Diego - Rady School of Management
Master of Business Administration (MBA), Strategy, Marketing
2012 — 2014
Skills
- Program Management
- Blogging
- Lead Generation
- Budgets
- Market Planning
- SEO Copywriting
- Strategic Partnerships
- SEO
- New Business Development
- Product Marketing
- Merchandising
- Account Management
- Online Campaign Management
- Management
- P&L Management
- Social Media Marketing
- Consumer Electronics
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Google Analytics
- Product Management
- Google Adwords
- Trade Shows
- Negotiation
- Marketing Management
- Sales
- Product Development
- Email Marketing
- Sales Management
- Pricing
- Pricing Strategy
- Competitive Analysis
- Marketing
- Selling
- Start-Ups
- Product Launch
- Business Development
- Digital Marketing
- Marketing Automation
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