Keri Farrar

Visuals and Creatives Manager

Role
Visual Creatives Manager at Nordstrom
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Keri Farrar

With over 17 years of experience in retail and visual merchandising, I have honed my…

Experience

  1. Visual Creatives Manager

    Nordstrom

    Jun 2019 — Present · Los Angeles, CA, US

    Conduct analysis to plan and achieve contribution to meet sales goal- reaching $17-25 million annually-Build teams of visual/creative professionals to uphold integrity and company branding in sq ft store-Excelled at initial hired position and was promoted in less than a year -Understand corporate visual, creative and buying needs to manage in-store teams while analytically understanding where the company is trying to go in terms of numbers and price strategy-Organize appealing and engaging displays to capture customer interest and drive revenue growth while maintaining a level of on-brand visual excellence

Skills

  • Apparel
  • Product Knowledge
  • Textiles
  • Fashion
  • Mannequin Styling
  • Customer Service
  • Styling
  • Trend Analysis
  • Trend
  • Visual Merchandising
  • Window Displays
  • Personal Shopping
  • Merchandise Planning
  • Fashion History
  • Merchandising
  • Trend Forecasting
  • New Store Openings
  • Fashion Buying
  • Fashion Illustration

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