Keri Rokos
Chief Executive Officer @Gen Art
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WORK HISTORY
Chief Executive Officer @Gen Art
Founded in 1993, Gen Art is a 30+ year arts and entertainment company that discovers and markets emerging talent, while creating compelling, original content for global advertisers and media companies in film, fashion, music and visual art. We are one part talent incubator; one part creative agency for global brands.In 2013, I set forth to purchase the then-events based company, with the vision to create a multi-platform media agency. In 2014, I finished the acquisition of Gen Art with a small team of investors, combining my agency The King Collective, in the acquisition. Today I lead the sales and content efforts of Gen Art in launching relevant, fresh programming, with the aim to expand company revenue and global exposure. As an agency, we provide advertiser-driven solutions for sales, press, marketing, production and content growth. As a talent incubator we engage on the daily with the most significant emerging and established talent, and house much of that talent in our bi-coastal art studios in NY and LA through digital and live art exhibitions, soundstage music events and runway shows.Projects under my tenure include the co-creation of the first \'Daily Front Row Fashion Media Awards,\' the restructure of Gen Art and establishment of a brand new 10k sq ft flagship and talent incubator in Los Angeles (DTLA Arts District), the relaunch of Mercedes-Benz Fashion Weeks in Oslo, Stockholm and Copenhagen, sales growth solution projects for Interview Magazine and the TriBeCa Film Festival, the co-creation of the first \'Nike/ Levi\'s Kids Rock!\' celebrity/ charity fashion shows, multi-year activations at Art Basel: Miami Beach, Stagecoach and Coachella Valley music festivals; and the establishment of Sundance\'s \'Next Gen Awards.\'New clients recently include: Pepsi, TMPL fitness, Flewber Jets, Meta, Diageo, L\'Oréal, Nike Brands, Universal Pictures, Gibson Brands, Morgan Stanley and Golin Harris.
EDUCATION
Fordham University
BA Communications & Media Studies
The New School
MA Media Studies
Columbia University
MA Strategic Marketing, Communication, Journalism, and Related Programs
ABOUT KERI ROKOS
At Gen Art, our team cultivates unparalleled experiences in arts and entertainment…
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