Keri Castro

About Keri Castro

A creative young professional with a unique combination of art and communication skills…

Experience

1. Senior Brand Marketing Manager

   Little Kids, Inc.

   Feb 2022 — Present

   Creates, recommends, and executes integrated brand marketing plans designed to secure sustainable brand equity and consumer loyalty, with a keen eye toward carryforward brand/product management. Creates and executes brand/product launches to help meet sales and profit goals. Analyzes and synthesizes marketplace data from multiple sources, applying key insights and trends to branding, product development and marketing decisions. Leads both qualitative and quantitative market research initiatives, identifying target audiences, securing research partners, gleaning keen insights, creating consumer profiles, and applying all learnings to brand marketing strategy. Defines brand identity and tone in close collaboration with sales and product design teams. Monitors the brand(s)/product line(s) health, addressing challenges and identifying opportunities. Enforces brand guidelines to ensure consistent commercial placement. Assists in the development and production of strong creative and impactful brand content, promotional materials and packages that drive customer buy-in and consumer purchase. Manages relationships with key agency, licensing, and marketing partners. Works in tandem with sales partners to forecast and analyze key performance indicators (KPI’s) and apply learnings in brand recommendations. Works closely with product/channel management to build brand presence and brand recognition through recommendations for expanded distribution.

Education

• New England College

  Continuing Education Classes in Art, Ceramic Arts and Ceramics

  2012 — 2012

• University of Rhode Island

  Bachelor of Arts (B.A.), Communication, General

  2008 — 2011

• Johnson & Wales University

  Master of Business Administration - MBA

  2016 — 2017

Skills

• Product Management
• Outlook
• Powerpoint
• Social Media
• Social Networking
• Social Media Marketing
• Event Planning
• Website Development
• Leadership
• Creative Direction
• Public Relations
• Online Marketing
• Indesign
• Brand Development
• Marketing
• Advertising
• Marketing Communications
• Digital Photography
• Press Releases
• Microsoft Excel
• Wordpress
• Copywriting
• Packaging Artwork
• Trade Shows
• Customer Service
• Photoshop
• Digital Marketing
• Microsoft Office
• Microsoft Word
• Product Marketing
• Toys