Keren Malca

WORK HISTORY

EDUCATION

SKILLS

ABOUT KEREN MALCA

I am very excited to tackle ongoingly brand new challenges by working for one of the World\'s most innovative companies and in a super fast-paced work environment, the Tech industry.More than 6 years working for Salesforce now & I’ve evolved here into different marketing roles, building high-impact awareness and demand generation B2B campaigns targeting customers & prospects from top accounts. I am now using my analytical mindset and my knowledge of running campaigns to support Marketers in making data-informed decisions and driving positive impact & strong performance within our cross-industry UKI marketing campaigns.BACKGROUNDAfter two years in studying Advanced Economy and Mathematics, and two years learning the fundamentals of Management and Business, I graduated from a Business School Master\'s Degree. I chose a major in Digital Marketing in order to complete the knowledge I acquired in the Marketing field with a digital state of mind, an essential expertise in today’s business.Thanks to previous professional experiences in France, United States & United Kingdom, I gained exposure into Operational Marketing, Brand Management and Sales in the Luxury and Beauty industry within global groups such as PUIG, Clarins, LVMH, Hermès and Salvatore Ferragamo.I contributed to 360° product launches within international markets such as Europe, Africa & USA (more than 40 countries). I demonstrated during my former roles my dedication, my ability to think strategically, analytically and to manage efficiently very complex projects with cross functionnal teams, to work hard, and to bring some creative ideas at workplace. Optimistic, trustworthy & passionate, I appeared to be a good team player in each company I worked with.Now, I\'m switching my mindset from B2C to B2B, moving from Luxury to the Tech Industry. Feel free to contact me by Linkedin message