Keren Nimmo

Founder, CEO @The Product Collective Consultancy

Denver, CO, US

The Product Collective is a brand and innovation consultancy that uses creative and uncommon thinking to marry the physical and digital worlds in a cohesive and impactful manner delivering unparalleled and differentiated end-to-end customer experiences. Services include- Brand strategy- Digital strategy- Consumer insights- Human-centered organizational, product, service, and experience design- Product DevelopmentClients include- The Joint ChiropracticConducted a large-scale customer experience research project to better understand 7 different customer segments and their experience with chiropractic and The Joint- Color Me MineTransformed the CMM customer journey by assessing the existing customer experience and devising innovative strategies for integrating a new POS, streamlining operations, and amplifying the customer experience to ensure a seamless and delightful experience for both franchise operators and customers- Pet EvolutionServed as fractional Chief Innovation Officer to help accelerate rapid franchise growth and enable high-touch customer experiences through technology enablement and experience design- Floyd\'s 99 BarbershopServed as fractional Chief Innovation Officer to help elevate the brand through human-centered thinking, experience design, and creative technology. Developing and executing a 5-year roadmap to evolve the brand and reinvent the modern barbershop- Gray Line ToursHelped transform their 108-year-old brand to be relevant and target the new modern traveler. Work included defining a new customer segment through quantitative and qualitative consumer insights, developing a multi-brand strategy, concept development/testing, and creative development to enhance and elevate the brand- The Press Pause ProjectHelping to evolve the brand from a product company to a lifestyle company through brand strategy, consumer insights, concept development, and creative development.