Keqing Hong
Senior Data Scientist @Keurig Dr Pepper Inc.
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WORK HISTORY
Senior Data Scientist @Keurig Dr Pepper Inc.
Dallas-Fort Worth, TX, US
I build agentic AI systems using Google Cloud Vertex AI and LangGraph to turn large-scale survey data into actionable campaign strategy-generating buyer personas, creative messaging, and visuals on demand. This work brought a previously outsourced persona capability in-house, saving over $7M while accelerating idea development for marketing teams.Beyond agentic AI, I design Bayesian hierarchical models to uncover emotional-need drivers across brands, build full-stack analytics tools that replace manual workflows, and deliver marketing mix modeling proofs of concept to guide investment strategy.In December 2024, I was selected as a finalist in KDP’s Shark Tank competition (120+ submissions), presenting an innovation concept to senior leadership.
EDUCATION
Brown University
Summer@Brown
Texas McCombs School of Business
Master of Science - MS, Marketing (STEM)
Shenzhen College of International Education
High School Diploma
The University of Texas at Austin
Bachelor of Science - BS, Radio-Television-Film
ABOUT KEQING HONG
Hi, I’m Mandy, a data scientist, storyteller, and explorer of ideas and experiences. With a unique journey from film to marketing and now data science, I bring a creator’s imagination, a builder’s mindset, and an explorer’s curiosity to everything I do. I\'m passionate about building innovative and meaningful solutions that drive business value, whether it\'s through advanced modeling, building impactful products, or shaping innovative strategies.I specialize in marketing analytics and predictive modeling, using data to uncover insights that drive smarter decisions and creative strategies. As an AI-assisted developer, I blend analytical thinking with hands-on development, building intuitive dashboards, intelligent products, and end-to-end solutions with tools like Flask, React, and Next.js, deployed across AWS and WeChat Mini Programs.When I\'m not immersed in data and development, you\'ll find me freediving, training for triathlons, dancing at music festivals, or exploring new places. Energized by creating, continuous learning, and growth, I’m always seeking fresh challenges and adventures.With expertise in Python, R, SQL, Power BI, Tableau, and creative tools like Adobe Suite and Final Cut Pro, I blend analytical thinking with creative expression in everything I build. If you’re interested in the dynamic intersection of art, data, AI, and exploration, let’s connect!
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