Kenzie Walker
Account Supervisor @MRM
Signup · Get unlimited contacts
WORK HISTORY
Account Supervisor @MRM
Princeton, NJ, US
Oversaw end-to-end execution of omnichannel DTC campaigns spanning web, email, display, and print — managing two site redesigns, six CRM email streams, and ongoing data collection initiatives, with A/B testing driving continuous engagement optimization.• Spearheaded the agency’s first Customer Data Platform (CDP), centralizing customer data for targeted marketing efforts.• Collaborating with analytics teams, translated performance data into actionable insights to enhance campaign effectiveness.• Partnered with senior leadership to identify opportunities for internal process optimization and operational efficiencies, implementing solutions that improved cross-team collaboration and streamlined campaign workflows.
EDUCATION
University of Minnesota
Bachelor of Arts - BA, Strategic Communications
ABOUT KENZIE WALKER
Account Supervisor
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.