Kenzie Walker
Account Supervisor
- Role
- Account Supervisor at MRM
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
Experience
Account Supervisor
Jan 2025 — Present · Princeton, NJ, US
Oversaw end-to-end execution of omnichannel DTC campaigns spanning web, email, display, and print — managing two site redesigns, six CRM email streams, and ongoing data collection initiatives, with A/B testing driving continuous engagement optimization.• Spearheaded the agency’s first Customer Data Platform (CDP), centralizing customer data for targeted marketing efforts.• Collaborating with analytics teams, translated performance data into actionable insights to enhance campaign effectiveness.• Partnered with senior leadership to identify opportunities for internal process optimization and operational efficiencies, implementing solutions that improved cross-team collaboration and streamlined campaign workflows.
Education
University of Minnesota
Bachelor of Arts - BA, Strategic Communications
2016 — 2020
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