Kenzie Higareda

About Kenzie Higareda

I build growth engines in complex industries.Marketing should drive revenue. It should strengthen market position. It should create measurable momentum. If it doesn’t, it’s noise.My work sits at the intersection of brand, pipeline, and operational clarity. I align messaging with product reality, connect campaigns to revenue, and build systems that make performance visible.Across legal, healthcare, sports, and corporate environments, I’ve learned that growth is not accidental. It is designed. It requires alignment between sales, marketing, leadership, and data. When those move together, results compound.As a CMO in legal tech, I focus on:• Revenue-aligned demand generation• AI-forward strategy in regulated environments• Brand transformation during pivotal growth periods• Marketing systems built for scale and accountability• Clear reporting from first touch to closed-wonI believe marketing earns its seat at the table when it owns outcomes, not just output.Outside of work, I train high-drive dogs and live in a house where strong personalities are the norm.

Experience

1. Chief Marketing Officer

   Page One, Inc.

   Aug 2025 — Present · New Smyrna Beach, FL, US

   In this role, I lead the company’s marketing strategy with a focus on brand strength, demand generation, and measurable business outcomes. I oversee brand positioning and messaging while driving integrated campaigns across digital, email, content, and events that support pipeline growth and market expansion. I partner closely with sales and executive leadership to ensure marketing initiatives are aligned with business objectives and revenue priorities. In parallel, I establish scalable processes, reporting frameworks, and performance analytics to ensure marketing performance is visible, accountable, and built to scale.

Education

• Georgetown University

  Bachelor’s Degree, Business Administration

• Virginia Commonwealth University - School of Business

  Master's Degree, Decision Analytics