Kenya Watts

About Kenya Watts

More than 14 years of marketing management and digital marketing strategy with Fortune 100 companies. I have managed integral B2C and B2B2C acquisition and retention programs to build awareness in omnichannel marketing. Created \"Act & Convert\" strategies that improved the buyer pipeline, MQL and SQL. I delivered on engagement where retention and growth strategy garnered customer and brand advocacy, repeat visits & sales.B2B and B2C marketing campaigns using consumer behavior insights and integrated media strategies. Deeply enthralled with identifying customer archetypes to ensure the prolific tactical approach to generate demand in the marketplace. Specialties: Customer engagement, e-commerce marketing, Salesforce Marketing Cloud, Content Management Systems, Wordpress.com, marketing automation, Journey Builder, sponsorship event marketing, direct mail, email, multicultural marketing, consumer behavior, brand management, data analytics, database reporting, and brand management. Traditional and new media. Managed full life-cycle of SaaS and consumer marketing.

Experience

1. Technical Marketing Manager, Salesforce

   Cox Communications

   Aug 2023 — Present · Atlanta, GA, US

Education

• American InterContinental University

  Associate of Arts - AA, Business Administration and Management, General

• American InterContinental University

  Bachelor of Business Administration - BBA, Marketing

Skills

• Marketing
• Sem
• Crm
• Customer Service
• Sponsorship Management
• Event Management
• Online Marketing
• Customer Relations
• Direct Marketing
• Direct Mail
• Web Analytics
• Business Development
• Digital Marketing
• Relationship Marketing
• SEO
• Brand Management
• Marketing Strategy
• Market Planning
• Email Marketing
• Advertising
• Budget Management
• Analytics
• Interactive Marketing
• Account Management
• Brand Development