Ken Weimer

Product Marketing - Lifestyle Audio (Jbl Harman Kardon Akg Infinitylab) @HARMAN International

Los Angeles, CA, US

Lead a high-performing team of 7 across Product Marketing and Go-To-Market strategy for JBL and the broader HARMAN Lifestyle Audio portfolio. Responsible for category vision, revenue growth, and brand storytelling across North America; bridging product innovation, consumer insight, and commercial execution.Key Achievements- Drove five-year CAGR of +14% across Lifestyle Audio, outpacing the broader consumer electronics category and reinforcing JBL’s market leadership- Oversaw category growth of +25% in Headphones,+17% in Soundbars, and +11% in Portable Audio through insight-led positioning, audience segmentation, and cultural brand storytelling- Unified cross-functional collaboration between Global Product, Sales, Brand, and Supply Chain to streamline launch cycles and align creative messaging with consumer need states- Directed product marketing roadmap across multiple categories; ensuring portfolio differentiation between JBL, Harman Kardon, AKG, and InfinityLab; each with a distinct audience and retail strategy- Launched and scaled experiential platforms including JBL Growth Summit, blending live experience with product education for media, partners, and creators- Fostered a culture of data-driven creativity; embedding social listening, trend analysis, and cultural insight into every launch strategy- Regularly partner with global leadership to shape long-term product and brand strategy, driving alignment between innovation pipeline and consumer demand.

California State University, Northridge

B.S., Business - Marketing