Kent Zimmerman
Co-Founder | Digital Transformation Leader | DTC & Omnichannel Strategy
- Role
- Advisory Board Member at Blurbs
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kent Zimmerman
I’m a results-driven eCommerce and digital transformation executive with over two decades of experience building high-impact strategies and teams that drive measurable business growth. From P&L ownership to customer experience innovation, I thrive at the intersection of digital, data, and technology.Most recently, I led eCommerce and CRM at Shoe Carnival, where I scaled digital revenue, redefined customer engagement, and led major initiatives—from omnichannel infrastructure to loyalty program innovation—impacting millions of customers. My background spans retail, consulting, and tech, including roles advising Fortune brands on digital architecture, replatforming, and growth strategy.I’m passionate about aligning business goals with customer needs—whether by launching seamless mobile experiences, building agile MarTech stacks, or activating data to drive retention and lifetime value. I’m also proud to contribute to the industry as a member of the NRF Digital Council and Salesforce Retail Advisory Board.I believe in leading with authenticity, curiosity, and never losing sight of the customer.
Experience
Advisory Board Member
Jul 2025 — Present · Charlotte, NC, US
As a Blurbs Braintrust member, I help shape a respectful, useful space for buyers and vendors. I advise on product roadmap, vet potential vendors, and amplify solutions that solve real problems for modern marketers.
Skills
- Sales
- Online Merchandising
- Information Architecture
- Customer Service
- Integration
- Crm
- Multi-Channel Marketing
- Start-Ups
- Online Marketing
- Strategic Partnerships
- Saas
- Customer Relationship Management (Crm)
- Leadership
- Management
- Strategy
- E-Commerce
- Multi-Channel Retail
- E-Business
- Fulfillment Operations
- Online Advertising
- Inventory Management
- Retail
- Social Commerce
- Software as a Service (Saas)
- User Experience
- Merchandising
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