Nina Kentsis
- Role
- Director, Client & Market Insights at 瑞银集团
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nina Kentsis
I deliver consumer insights to drive product strategy and improve products, services, and…
Experience
Director, Client & Market Insights
Dec 2022 — Present
Leading insights and competitive intelligence to drive UBS\'s digital transformation and the creation of a day-to-day banking experience for HNW and UHNW individuals.\\\\n> Infusing UBS Bank USA with an insights mindset by implementing research roundtables, bi-monthly email newsletters on insights projects and outcomes, and a post-research survey to continuously improve practices within the group.\\\\n> Design, execute, and analyze research, including surveys, in-depth interviews, usability studies, and secondary research.\\\\n> Stood up Voice of Advisor panel to have an always-on link to Financial Advisors within UBS, utilizing it for both qual and quant projects.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Duke University
BA, Literature, French
Columbia Business School
MBA, Marketing, Media Management
Skills
- Excel
- Email Marketing
- Integrated Marketing
- Customer Insight
- Powerpoint
- Marketing
- Community Management
- Marketing Research
- Online Marketing
- Advertising
- Report Writing
- User Experience
- Client Services
- Strategy
- Marketing Strategy
- Direct Marketing
- Product Management
- Social Media
- Digital Marketing
- Qualitative Research
- Quantitative Research
- Newsletters
- Market Research
- Consumer Insight
- Consumer Behaviour
- Marketing Communications
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