Kenton Boutwell

About Kenton Boutwell

I thrive at the intersection of product, strategy, and innovation. As an Air Force…

Experience

1. Co-founder, Product Lead

   Gymcloud

   Jan 2013 — Present

   Developed a groundbreaking B2B fitness SaaS platform from inception, securing investments and assembling an entire team, overseeing the complete product lifecycle, from ideation, building, selling to marketing, ensuring alignment with financial and customer experience goals.Championed the \'voice of the customer\' through client interviews, customer discovery, and user testing (UT) while leading UI/UX strategies, designing interaction flows, wireframes and prototypes for web and mobile interfaces, ensuring the product aligned with end-users needs and goals.Led cross-functional teams of engineering, design, and marketing professionals through end-to-end product lifecycles. Oversaw the transition from defining requirements and development to thorough testing, quality assurance, successful launch and ongoing support for both web and mobile apps.Established strategic partnerships with globally recognized fitness brands to manage their online training programs and support practitioners. Recruited, hired, and led multiple geo-dispersed teams to ensure punctual delivery of high quality products aligned with the company\'s vision and goals.Developed and implemented an omni-channel digital marketing campaign incorporating social media, blogs, live streams and podcasts to increase overall web presence.Implemented product analytics dashboards to gain comprehensive insights into user behavior, product interaction, and identify key features that resonate with our user base.