Kent Marrero
Creative & Digital Marketing Director | Systems Builder | Turning Brand Strategy Into Trusted Brands
- Role
- Creative and Digital Marketing Director at Unitrust Financial Group
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Kent Marrero
I build creative and digital systems that help brand stories worth telling get found and trusted by turning strategy into measurable impact. We accomplish this together through clarity, scalable operations, and leadership that protects teams while delivering outcomes.As Creative & Digital Marketing Director at UniTrust Financial Group, I lead national brand strategy, rebranding, and content frameworks designed for consistency and performance. Since Q1 2024, my systems have driven triple-digit growth in social engagement through organic strategy and disciplined execution. I work cross-functionally with PR and leadership to ensure messaging stays aligned across every channel.Before this, I founded a boutique marketing firm and helped businesses increase digital visibility by 300% in under three months using SEO, messaging strategy, and performance tracking. I\'ve also served in nonprofit advisory and board roles supporting advocacy work grounded in ethics and real-world impact.My foundation is IT Project Management and operational leadership. I connect dots across brand, ops, and communications, then build the process, align stakeholders, and ship with clarity. I lead through shared ownership, transparent decision-making, and systems that empower people, not control them.I do my best work in environments where leadership protects teams, shares credit, and values sustainable execution over ego or optics. I\'m politely unavailable for credit-hoarding, micromanagement, or performative leadership that confuses pressure with performance.I thrive with structure, autonomy, and flexibility that respects how deep work actually happens, including space for focus time and non-punitive schedule adjustments when needed.If you\'re building something that values truth over performance theater, systems over chaos, and shared ownership, let’s talk.
Experience
Creative and Digital Marketing Director
Dec 2024 — Present · Yulee, FL, US
Driving creative strategy and implementation across digital channels, delivering triple-digit growth in social media audience engagement within the first quarter• Leading cross-functional projects spanning creative, executive, and technical teams while managing comprehensive rebranding initiatives• Designing and executing data-driven optimization strategies, establishing new frameworks for sustainable digital growth• Coordinating with PR and stakeholders to form SOPs, design and execute messaging strategy, and develop brand awareness.
Education
University of West Florida
General Studies, Theatre
2009 — 2011
Coursera
Project Management
Rollins College
General Studies, English
2014 — 2016
Orlando Tech
4 Certificates, 3D Animation/Graphic Design
2006 — 2008
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