Kent Flynn
Director - Client Consulting @GMR Marketing
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WORK HISTORY
Director - Client Consulting @GMR Marketing
Milwaukee, WI, US
I lead national sponsorship strategy and integrated activations for Fortune 500 clients across sports, entertainment, and lifestyle platforms.My role spans end-to-end partnership management, from strategic planning and rights alignment to execution, and measurement, across properties including the NBA, WNBA, NFL, NCAA, F1, and the USOPC, among marquee celebrity and athlete talent. I work closely with client\'s brand, communications, media, and legal teams to ensure goal alignment, campaign success, and regulatory compliance move in lockstep.
EDUCATION
Marquette University
Master of Business Administration (M.B.A.), Sports Leadership
University of Wisconsin-Whitewater
Bachelor of Education (B.Ed.), Health, Human Performance, & Recreation
SKILLS
ABOUT KENT FLYNN
I’m an integrated sports marketing leader with more than a decade of experience helping brands build meaningful connections through sponsorship activation, partnership strategy, and experiential engagement.My background includes leading global, national, and local partnerships and activations across both B2B and B2C audiences, spanning industries such as finance, healthcare, CPG, and technology. I specialize in translating complex brand objectives into targeted, fan-first experiences that drive measurable business impact.From national partnerships and large-scale hospitality programs to grassroots initiatives and social content platforms, I focus on creating integrated marketing solutions that bring brands to life through the power of sports, entertainment, and experiences.At my core, I believe great partnerships go beyond assets and exposure metrics—they’re built on strategy, collaboration, and executional excellence that deliver lasting value for brands, properties, and consumers alike.
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