Kent Callison

About Kent Callison

I\'m a storyteller with a penchant for public speaking and a passion for inclusion.

Experience

1. Director of Marketing

   Gametime

   Jul 2011 — Present

   GameTime is the nation\'s leading manufacturer of commercial playground equipment, outdoor fitness equipment, and custom play and recreation spaces. With representatives in 28 countries on six continents, we enrich the lives of children and families through playful experiences in parks, schools, and other public spaces.\\\\n\\\\nAs Director of Marketing, I oversee the development of all sales and communications materials, lead generation and demand marketing programs, product marketing campaigns, and digital engagement strategies.\\\\n\\\\nACCOMPLISHMENTS:\\\\n\\\\n• Honorable Mention –2022 PR News Platinum Award: Virtual Events\\\\n• Honorable Mention –2022 PR News Platinum Award: Employee Relations\\\\n• Double-digit lead growth for five consecutive years\\\\n• Direct mail campaigns with up to 70% response rate\\\\n• Product video with over 250-million views\\\\n• Produced seven live stream sales training events nominated for national marketing awards\\\\n• Winner–PRSA Bronze Anvil Award for Best Direct Mail campaign\\\\n\\\\nKEY DUTIES AND RESPONSIBILITIES\\\\n\\\\n• Execute all marketing communications efforts of the GameTime business unit in order to further our leadership position in the commercial playground industry\\\\n• Plan, develop and manage a multi-million-dollar marketing communications budget\\\\n• Manage and mentor in-house creative and administrative teams, as well as contract creative agencies and professionals, including graphic designers, printers and publishers, photographers and videographers\\\\n• Create award-winning advertising and communications tactics across multiple channels\\\\n• Develop compelling content for corporate websites, social media, sales literature, news articles and press releases, multimedia presentations, trade shows, print and email newsletters, and print and online advertising\\\\n• Provide marketing support for 14 independent distributors in the United States and Canada\\\\n• Frequently speak at industry events and seminars\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Covenant College

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

  1999

Skills

• Multimedia
• Newsletters
• Presentations
• Management
• Social Networking
• Trade Shows
• Public Relations
• Manufacturing
• Digital Marketing
• Creative Direction
• Online Marketing
• Non-Profits
• Healthcare Marketing
• Marketing Management
• Press Releases
• Advertising
• New Business Development
• Graphic Design
• Email Marketing
• Direct Marketing
• Brand Development
• Social Media Marketing
• Strategic Planning
• Marketing
• Marketing Strategy
• Playgrounds
• Copywriting
• SEO
• Business Development
• Media Relations
• Nonprofits
• Leadership
• Event Management
• Web Project Management
• Creative Writing
• Product Development
• News Writing
• Sales
• Strategy
• Direct Mail