Kent Packman
Salesforce Architect @Aston Martin Lagonda Ltd
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WORK HISTORY
Salesforce Architect @Aston Martin Lagonda Ltd
Accountable for the Global Salesforce Estate, including, Automotive, Sales, Service, Experience, Marketing & Commerce Cloud as well as MuleSoft. Some of my key achievements where- Managing over £4M+ of product investment and strategy which has grown 700% in the first year with a forecast (£7M+) 75% increase in the second year. To align investment with business demand and innovation- Delivered a complete re-platform from a legacy org, removing technical debt and building a stable foundation for future innovation in order to accelerate the journey at Aston Martin to being an ultra luxury automotive- Accountable for the implementation of a DevOps operating model for our Salesforce environment, leading multiple SIs to collaborate and deliver including Reply, EPAM and Cognizant, reducing time to fix and reducing overall support requests by over 83% per month- Grown the user base by 183% to over 3400, while simultaneously increasing dealership recharge by 622% to help fund continuous improvement. While ensuring improve change management within the business to secure continued adoption- Delivered the core customer engagement layer for Aston Martins Connected Car and Connected Customer Initiatives, driving a seamlessly ingrates experience between the vehicle and Salesforce to improve Customer Loyalty and Data Quality- Integrated the configurator into the ordering process to provide the one of the most advanced ordering experiences within the automotive experience. Connecting the visuals of a customers order directly to both their marketing and the connected car app- Unified the Commerce experience via Commerce Cloud within several business areas to drive additional revenue via both D2C or B2B- Unified the Customer profile via Data Cloud to improve customer engagement, profiling and marketing activities while providing key insights to our dealerships to better and more appropriately engage with our customers.
EDUCATION
Southam College
GCSE, GCSE
WCG
Btec National Diploma in Media (games development), Computer Games
WCG
National Award in Art, Art/Art Studies, General
Teesside University
Bachelor of Arts (BA), Computer Games Art
SKILLS
ABOUT KENT PACKMAN
An accomplished and respected IT professional within local and international teams who…
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