Ken Slater

About Ken Slater

Transforming marketing through technology, strategy, and leadership. As Senior Director of Global Marketing Technology, Operations, and Automation at Aspen Technology, I bring a proven track record of delivering strategic transformation, operational efficiency, and measurable results in fast-paced, high-growth environments. I specialize in bridging the gap between marketing and technology, enabling seamless collaboration and aligning goals across IT, EPMO, Finance, HR, and Sales. Areas of Expertise and Achievements- Marketing Operations Management - created the operations function for AspenTech, supporting the planning, budgeting, execution and analysis of global marketing - Marketing Technology Management – Architected a comprehensive marketing automation and integration infrastructure leveraging tools like Salesforce, Sitecore, Eloqua, Pathfactory and 6Sense- Established a robust Marketing Value Assurance framework, tying marketing activities to measurable business outcomes- Team Leadership & Growth – Developed and led high-performing teams, inspiring and mentoring talent to drive excellence- AI-Driven Marketing Innovation – Utilized AI to scale marketing operations and enhance targeted campaigns for maximum impact- Lead Management & Sales Alignment – Designed a robust lead flow and scoring system, serving as the critical interlock between marketing and a high-velocity sales organization- Data Stewardship & Compliance – Ensured global data compliance, spam policy adherence, and streamlined marketing data management- Operational leadership in major M&A activities, ensuring seamless marketing integration aligned with corporate growth strategies. Leadership Impact: Serving as Chief of Staff to the CMO, I represent marketing across all organizational levels, including the boardroom. I’ve fostered a culture of innovation and collaboration, ensuring alignment with corporate priorities while driving measurable impact through efficient marketing strategies and tools. Whether it’s building foundational marketing operations, guiding businesses through key M&A initiatives, or scaling global marketing efforts through advanced technologies, my strategic mindset and expertise continue to deliver value across the organization.

Experience

1. Senior Director, Digital Experience & Global Marketing Operations

   Aspen Technology

   Sep 2020 — Present · Bedford, MA, US

   As the Senior Director of Digital Experience and Global Marketing Operations at Aspen Technology, I lead the design and execution of complex digital experiences and marketing operations, leveraging advanced MarTech solutions to drive scalability, efficiency, and business growth. My role involves managing diverse cross-functional teams and ensuring alignment between key departments, including Sales, IT, EPMO, Product and HR, to achieve success in large-scale enterprise initiatives and M&A integrations. Key aspects of my role include overseeing our business intelligence and analytics to inform strategic marketing decisions, fostering organizational leadership across departments, and implementing business process re-engineering to enhance operational excellence. I also manage substantial budgets to optimize resources while delivering measurable results. With years of experience advancing through roles such as Director of Web and Technology Operations and Senior Manager of Marketing Technology, I have cultivated a deep expertise in the intersections of customer experience, marketing, technology, and business processes. I am passionate about driving innovation and ensuring that digital experiences, marketing technology and operations become pivotal growth engines for the organization.

Education

• University of Massachusetts Lowell

  BS - Data Management

• Southern New Hampshire University

  BSBA, Business Administration - Data Management

• Thayer Leadership

  Leadership 2.0 - Leading with Character and Competence

  2019

Skills

• Competitive Analysis
• SEO
• Lead Generation
• Cms
• Strategy
• Search Engine Optimization (SEO)
• Online Advertising
• Web Analytics
• Management
• Team Building
• Business Development
• Software as a Service (Saas)
• Digital Marketing
• Marketing Automation
• Integration
• Sem
• Customer Relationship Management (Crm)
• Demand Generation
• Online Marketing
• Analytics
• Saas
• Salesforce.com
• Cloud Computing
• Marketing
• Enterprise Software
• Email Marketing
• Crm