Ken Rutsky
Marketing Leader & Team Builder |Winning Category, Positioning & Messaging Creator |Product Marketing Guru & Mentor |Father & Husband, Competitive Masters Gravel Cyclist, & AI Enthusiast |Author: Launching to Leading
- Role
- CMO (Fractional) at Profit Isle
- Location
- Menlo Park, CA, US
- LinkedIn followers
- 500 followers
About Ken Rutsky
CMO | Product Marketing Leader | GTM StrategistI help B2B tech companies, especially in cybersecurity, cloud, and AI, turn complex technologies into scalable growth. With 20+ years leading high-performance teams and go-to-market strategies, I specialize in crafting compelling positioning, building data-driven ICP models, and driving demand gen that converts.Currently leading Aryaka’s transformation into a unified SASE-as-a-Service brand, where I’ve 3× pipeline impact, boosted deal flow by 25%, and embedded GenAI into marketing ops. As a former advisor to 100+ tech innovators (FireEye, ForgeRock, Atlassian), I bring deep expertise in category creation, sales alignment, and GTM acceleration- GTM Strategy & Execution- Messaging, Segmentation, ABM- AI in Marketing | Content Ops | Demand Gen - Security, Cloud, Infrastructure, AI/MLLet’s connect if you\'re driving innovation and growth.
Experience
CMO (Fractional)
Mar 2026 — Present
Serve as the fractional Chief Marketing Officer at Profit Isle, focusing on profitability decision systems. • Building and scaling Profit Isle\'s GTM programs
Education
Stanford University Graduate School of Business
MBA
Northwestern University
BS, Material Sciences
Skills
- B2b Marketing
- Marketing Strategy
- Start-Ups
- Strategy
- Go-to-Market Strategy
- Product Management
- Cloud Computing
- Product Marketing
- Business Strategy
- Strategic Partnerships
- Business Development
- Saas
- Cross-Functional Team Leadership
- Marketing
- Leadership
- Demand Generation
- Messaging
- Strategic Planning
- Mergers & Acquisitions
- Enterprise Software
- Management
- Coaching
- Professional Services
- Positioning
- Lead Generation
- Salesforce.com
- Keynote
- Workshop Facilitation
- Entrepreneurship
- Crm
- Go to Market
- Pricing Strategy
- Velocity Marketing
- Facilitation
- Mentoring
- Solution Selling
- Business Alliances
- Training
- Thought Leadership
- Venture Capital
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