Ken Rushing

About Ken Rushing

A highly accomplished, forward-thinking Top Sales & Marketing Manager with extensive…

Experience

1. Regional Sales Manager

   Initiative Foods

   Feb 2021 — Present

   Located in the Central Valley of California, Initiative Foods is an industry leading co-packer and private label manufacture of premium organic and conventional baby foods. Our mission is to make the very best baby food, and offer it at the best value of any baby food available for our ‘Own Brand’ customers. Whether we’re making applesauce or bananas, sweet potatoes or squash, we want your babies and moms to trust that they are getting the very best baby food products. We offer a full line of recipes for the youngest infant (2.5 oz and 4.0 oz sizes) up through the growing baby (6 oz sizes). We also offer a 4.5 oz and 7.5 oz size for our Canadian neighbors. We have over 50 recipes based on your needs and offer packaging design and marketing support to make your baby food program a success! We grew up organic and have been making Organic Baby Food for over 14 years.

Education

• Harding University

  BBA, Marketing

  1988 — 1992

• Worship Leaders Institute

  Wholistic approach to leading worship

  2014 — 2014

Skills

• Selling
• Sales
• Marketing Strategy
• Nielsen
• Manufacturing
• Brand Management
• Budgets
• Retail
• Business Development
• Pricing
• Key Account Development
• Merchandising
• Market Planning
• Integrated Marketing
• Marketing Management
• Sales Operations
• Grocery
• Pricing Strategy
• Competitive Analysis
• Shopper Marketing
• Business Strategy
• National Accounts
• Private Label
• Budget
• Product Development
• Budgeting
• New Business Development
• Negotiation
• Procurement
• Consumer Products
• Management
• Fast-Moving Consumer Goods (Fmcg)
• Account Management
• Trade Marketing
• Customer Insight
• Inventory Management
• Forecasting
• Marketing
• Food
• Categorization