Ken Pierannunzi

About Ken Pierannunzi

What I do best is lead people that create and execute programs that increase and drive demand and lead generation as well as brand awareness for products, solutions and technologies. I am a results-driven marketing leader with a passion for driving business growth through demand generation strategies. With a deep understanding of SEO, content marketing, PPC, email campaigns, and social media, I guide my team to deliver impactful results.As a strategic thinker, I set clear goals and align our activities with broader marketing objectives. I believe in the power of collaboration and team building, nurturing a culture of continuous learning and innovation. Clear communication and data-driven decision-making are at the core of my leadership style.I\'m known for my adaptability in a rapidly evolving marketing landscape, and I excel in project management to ensure efficiency and meet deadlines. Cross-functional collaboration is key in my approach, as I work closely with sales, product, and other teams to achieve revenue growth.My customer-centric focus ensures that our campaigns resonate with our target audience, and I prioritize ethical practices and compliance in all our endeavors. Continuous learning and staying updated on industry trends are non-negotiable for me.I believe in empowering my team members, giving them autonomy and trust to make decisions and take ownership of their work. My positive attitude and ability to navigate challenges with a solution-oriented mindset greatly impact team morale and performance.Recognizing potential risks and having contingency plans in place is essential, and I encourage the integration of customer feedback to refine our strategies. Ultimately, I measure success through ROI and ensure that our demand generation efforts contribute significantly to our company\'s bottom line.Let\'s connect to explore opportunities for collaboration or discuss how I can contribute to your marketing goals.#SaaSMarketing,#DigitalStrategy,#DataAnalytics,#LeadGeneration,#DigitalMarketing,#DemandGeneration,#MarketingStrategy,#ContentMarketing,#RevenueMarketing,#Identity

Experience

1. Team Lead-east Canada Regional Field Marketing

   Okta

   Mar 2018 — Present · Atlanta, GA, US

   Successfully lead and mentor a dynamic team of regional and field marketers to drive a robust pipeline of new opportunities across the Central and Eastern United States.> Collaborate closely with sales leadership to analyze account engagement relative to the total addressable market, implementing targeted programs to boost marketing engagement throughout the region.> Strategically plan, develop, and execute comprehensive marketing initiatives for the regions, while meticulously reporting on performance outcomes.> Oversee the end-to-end execution of campaign plans, including audience targeting, project timelines, deliverables, budgeting, and thorough pre- and post-campaign analysis.>Effectively communicate key marketing initiatives, ongoing campaigns, website resources, customer success stories, and upcoming events to empower the regional sales team.Act as the primary liaison among Americas Field Sales, Go-to-Market (GTM) teams, Channel and ISV Partners, and Product Marketing, fostering collaboration and alignment across departments.

Education

• University of Massachusetts Amherst

  BS-Food and Natural Resources, Hotel, Restaurant and Travel Administration

Skills

• Integrated Marketing
• Strategy
• Sales
• Lead Generation
• Advertising
• Marketing Strategy
• Marketing Communications
• Sales Operations
• Training
• Sales Process
• Go-to-Market Strategy
• Enterprise Software
• Management
• Sales Management
• Product Launch
• Marketing
• Product Management
• Customer Relationship Management (Crm)
• Leadership
• Crm