Kenny Robinson

About Kenny Robinson

I enjoy driving innovation and growth. As a long time Global Consumer Products executive, I created incremental sales and profits by transforming strong consumer insights into tactical plans and commercially viable businesses.I have led numerous teams developing successful skin care, OTC cosmetics, color cosmetics and other beauty products. I have been responsible for many category firsts, including Bioré pore strips, facial cleansing cloths, self-heating masks and Bio-Oil scar and stretch mark treatments. My background includes growing distribution and profits both domestically and internationally with experience in North America, Western Europe, Latin America and the Caribbean.I have a bias for action with a strong preference on making fast decisions, and following through with solid execution. I employ a collaborative management style that empowers and motivates teams, developing strong leaders and strategic thinkers.Areas of expertise include:Innovation | Category Disruption | P&L Management | Team Building | International Distributor Management | Strategy | Brand Management | Cross-Functional Teams| Public Relations | Key Account Management | Licensing

Experience

1. Registered Representative (Customer Relationship Advocate)

   Fidelity Investments

   Jan 2024 — Present · Covington, KY, US

   Successfully builds rapport with clients, providing personalized service, going \"above\" to uncover unmet, additional needs.Identifies root causes of customer issues, able to develop effective and speedy resolution of problems.Key information provider on Fidelity Financial products and services, with ability to answer questions accurately and without bias.Passed all required licensing exams (SIE, Series 7, Series 63) on first attempts

Education

• University of Michigan - Stephen M. Ross School of Business

  MBA, Marketing

  1988 — 1990

• California Polytechnic State University-San Luis Obispo

  BS, Business Admin-Finance

Skills

• Product Development
• Marketing Strategy
• Advertising
• Public Relations
• Creative Development
• Skin Care
• Consumer Products
• Brand Development
• Packaging
• Consumer Insights
• Competitive Analysis
• Strategic Planning
• Marketing Research
• Marketing Communications
• Promotions
• Online Marketing
• Cross-Functional Team Leadership
• P&L Management
• Category Management
• Segmentation
• Product Management
• Integrated Marketing
• Fmcg
• Budgeting
• International Marketing
• Customer Insight
• Strategy
• Market Research
• Brand Management
• Market Planning
• Budgets
• Global Marketing
• Leadership
• Management
• Marketing
• Business Development
• New Business Development
• Sales Management
• Shopper Marketing
• Brand Architecture