Kenny Martin

SVP, Strategic Marketing Executive - Paid Search & Seo (Search Coe) @Bank of America

Chicago, IL, US
MOBILE NUMBERS
+18•••••••80

Signup · Get unlimited contacts

WORK HISTORY

Nov 2018 — Present

SVP, Strategic Marketing Executive - Paid Search & Seo (Search Coe) @Bank of America

View department →

Chicago, IL, US

EDUCATION

1997 — 2001

James Madison University

BS, Integrated Science & Technology (ISAT)

SKILLS

Customer AcquisitionA/B TestingLanding Page OptimizationWeb AnalyticsNew MediaPaid Search StrategySearchMsn AdcenterSEOAnalyticsSemMulti-Channel MarketingWeb DesignAffiliate MarketingYahoo Search MarketingSearch Engine Optimization (SEO)Pay Per Click (Ppc)UsabilitySearch AdvertisingOmnitureStrategyE-CommerceGoogle AnalyticsPpcMarketing StrategyMarketingDigital MarketingMobile MarketingGoogle AdwordsConversion OptimizationDigital StrategySearch Engine Marketing (Sem)Local SearchSocial MediaSocial Media MarketingDisplay AdvertisingOnline MarketingOnline AdvertisingDirect MailSEO Copywriting

ABOUT KENNY MARTIN

Kenny Martin is a passionate Digital Marketing Executive with extensive experience and proven ability at running large-scale campaigns that produce measurable business results for big brands. He is a relentless pursuer of optimization opportunities and efficiency. Known for his thought leadership, innovation, and evangelism in Search, Kenny is an industry veteran and data-driven marketing geek who has spent the last 22 years honing his craft at multiple Fortune 500s, where he has cultivated an obsession for profit-focused optimization, automation, and data transparency. Kenny is currently a Senior Vice President and Strategic Marketing Executive at Bank of America Corporation, and the worldwide head of search strategy for the company (paid search, SEO, GEO/AI and LLM visibility, etc).

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.