Kenny Chung
Member, Board of Directors @Letter Of Marque Theater Co
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WORK HISTORY
Member, Board of Directors @Letter Of Marque Theater Co
Brooklyn, NY, US
Letter of Marque is a non-profit theater company based in Brooklyn, NY.Previous position(s): Vice President
EDUCATION
Boston University
Bachelor of Arts (B.A.), Psychology
University of Illinois Urbana-Champaign
Master of Business Administration - MBA
Boston University
Bachelor of Science (B.S.), Advertising
SKILLS
ABOUT KENNY CHUNG
I\'m excited to announce that I\'m too lazy to update my profile bio. These days, I\'m mostly working on SEO/web strategy and GEO/AI optimization for audience growth-I also published my ill-timed book \"Restaurant Marketing Made Easy: Tools to successfully advertise your local business to a digitally savvy audience\" in 2020. For more information, visit restsite.com. Looking forward to connecting with small business owners-My expertise is in crafting strategies that communicate brand messaging through a combination of digital and traditional marketing channels, including organic search (SEO), paid search (SEM), social media, and various forms of creative execution (art direction and copy).However, driving inbound traffic is only half the battle. Without proper quantitative measurement, it is impossible to determine successes and pain points. Therefore, I also place a high priority on functional/qualitative digital analytics, and am a big proponent of a data-informed approach to user experience, particularly psychographics.My dual educational backgrounds in advertising and psychology provide me with a unique perspective for understanding how consumers think and interact with web & design.The industries in which I am most well-versed include: · telecommunications · eCommerce (B2C, B2B) · luxury brands (fashion, auto, eCommerce) · media outlets (online news publications, TV broadcast/video syndication) · consumer packaged goods · pharmaceutical (DTC, HCP, enterprise level)My specialties include: · Search Engine Optimization · Traffic Analysis & Measurement · User Experience (including A/B testing) · Information Architecture · Creative Direction & Execution · Content Strategy & Copywriting (for Web and Print) · Mobile Design & Optimization · Search Engine Marketing/PPC · Social Media Strategy · Account Management · Digital Project Management · Media Optimization & SyndicationCertifications: · Google Analytics Individual Qualification · BrightEdge Certified ProfessionalProficiency in: · Adobe Photoshop, Illustrator · Google Analytics, Search Console, AdWords, Trends, Merchant Center, My Business · Adobe Analytics (née Omniture SiteCatalyst) · HTML, CSS · BrightEdge, Conductor Searchlight, SEMrush, Botify, Deepcrawl, Screaming Frog · Microsoft Excel, PowerpointFamiliarity with: · Adobe InDesign, Dreamweaver, Lightroom · PHP · Adobe Experience Manager (AEM) · SAS/SPSS
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