Kenn Robinette
Senior Web Strategist | SEO/GEO | Content Governance | Regulatory Compliance | Conversion Rate Optimization (CRO)
- Role
- Digital Marketing Specialist Ii at TTCU Federal Credit Union
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About Kenn Robinette
I solve the website problems that keep you up at night: conversion (CRO), compliance, SEO / GEO, enterprise-level content bloat, and platform migrations.I have held direct accountability for content decisions across enterprise-scale websites, including accuracy, accessibility, regulatory compliance, and conversion performance.In regulated industries like finance and healthcare, websites often become sprawling, high-risk liabilities. When standards are unclear, sites grow fast and risk follows. I focus on turning complex digital ecosystems into streamlined, high-performing assets. In one recent overhaul, we cut 25% of the site while improving engagement and conversion performance by 17%.Tension between marketing goals and regulatory requirements is real. I partner closely with Legal, Compliance, Marketing, UX, and Development to translate regulatory constraints into practical publishing standards. Rather than treating compliance as a checkpoint, I build systems that make it part of day-to-day work without slowing teams down.I am a hands-on leader in enterprise CMS and MarTech environments, with deep experience modernizing legacy platforms and workflows.I have led migrations from Sitecore XP to Sitecore XMC, ensuring continuity of enterprise-scale data and review processes. I have also connected CMS and CRM platforms, including Marketo. This created a direct pipeline from the website.Every deletion, migration, and optimization decision I lead is grounded in data. I treat the website as a digital product that must deliver measurable value, with sustained focus on performance, accessibility, and user experience.Core Competencies:Digital product ownership, content governance and strategy, enterprise CMS leadership, regulatory compliance, WCAG accessibility, large-scale migrations, AI-assisted workflows, and cross-functional collaboration.
Experience
Digital Marketing Specialist Ii
Mar 2026 — Present · Tulsa, OK, US
Education
Amarillo College
Associate's degree, Business Administration and Management, General
Texas Tech University
Bachelor of Science, International Economics, German
Skills
- Digital Marketing
- Online Advertising
- E-Commerce
- Google Analytics
- Web Applications
- Web Development
- SEO
- Website Development
- Online Marketing
- Ppc
- Search Engine Technology
- Small Business
- Google Website Optimizer
- Sem
- Marketing
- Css
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