Kenneth Barrett
Chief Marketing Officer and Director of Tourism @Bal Harbour Village
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WORK HISTORY
Chief Marketing Officer and Director of Tourism @Bal Harbour Village
Bal Harbour (Miami), FL, US
Lead the Marketing, Public Relations and Communications efforts as well as develop signature events and promotions to drive Domestic / International Luxury Travel and Residential Awareness and Demand for Bal Harbour. • Responsible for developing, directing and implementing Marketing Budget and Plan to drive revenue growth-including Advertising (traditional, digital, social), Consumer Activations, Media Outreach, and Sales initiatives with Travel Trade Industry. • Manage Multinational Team and Agencies located in US and 5 International Markets across Latin America and Europe. • Collaborate with Bal Harbour’s Key Business Partners in the development of new market entry strategies and launch campaigns. • Partner with Fine Arts, Museums and Culinary Institutions to develop and implement programming and events specifically designed for Bal Harbour residents.
EDUCATION
The Wharton School
Master of Business Administration (MBA), Finance / Marketing
Duke University
Bachelor of Arts (BA), Economics
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