Kenneth Rankin

About Kenneth Rankin

Specializing in Go To Market strategy and execution to grow revenue through partnerships and alliances. Seasoned leader with over 20 years of experience growing revenue and share through SaaS/ISV, global distribution and 2-tier channel sales and marketing success. I create business opportunity at the strategic level and execute through optimized sales operations, data analytics and a customer-first approach.SPECIALTIESGo To Market Partnerships (ISV, AWS, VAR, MSSP, SI)Co-SalesIT Distribution partner Sales and Marketing2-tier channel partner strategy Partner program design and executionAlliance Relationships Channel Partner MarketingPublic Cloud sales and Alliance relationshipsContract NegotiationsPartnership Leaders active community member

Experience

1. Sr Alliance Lead, Public Cloud Partners

   Juniper Networks

   Mar 2023 — Present

   Joined Juniper (now HPE Networking) to grow GTM and co-build partnerships with AWS, Azure and Google Cloud.Accelerated cloud marketplace revenue from $4M to $20.5M in first 18 monthsGrew Juniper portfolio on AWS, Azure and GCP Marketplaces with 9 new SaaS listingsOperationalized and launched cloud marketplace reseller motion for 200+ Juniper partners

Education

• University of Florida

  BA, Finance

Skills

• Sales Enablement
• Saas
• Software as a Service (Saas)
• Business Development
• Global Experience
• Sales Operations
• Program Development
• Analytics
• Channel Strategy
• Competitive Analysis
• Resellers
• Marketing Strategy
• Go-to-Market Strategy
• Partner Development
• Channel Program Management
• Demand Generation
• Partner Management
• Var
• Enterprise Software
• Sales Management
• Incentive Programs
• Distributors
• Channel
• Program Implementation
• Cloud Computing
• Product Marketing
• Software
• Channel Partners