Kenneth Parkerson

About Kenneth Parkerson

As a seasoned executive and co-founder of Lido Labs, I combine my passion for innovative…

Experience

1. Co-founder

   Lido Labs

   Jan 2013 — Present

   As the COO and co-founder of Lido Labs, my role encompasses a broad range of responsibilities. On a daily basis, I oversee the operations of all business units, ensuring their effectiveness and efficiency. I am closely involved in team leadership, offering guidance, support, and direction to resolve any immediate issues that arise. Furthermore, I monitor key performance metrics to identify and address any short-term problems promptly, while maintaining regular communication with key stakeholders, partners, clients, and team leaders. Weekly, I delve into project management, assessing the progress of ongoing projects and ensuring they\'re on track. Departmental meetings are a key part of my week, providing a platform for open communication, concerns, and important updates. I continually review and adjust short-term strategies based on our weekly performance metrics and evolving market trends. Additionally, financial oversight plays a crucial role, ensuring the company\'s profitability and financial health. Monthly responsibilities revolve around long-term strategic planning, informed by monthly performance data, industry trends, and financial health. Deep dives into financial planning, performance reviews, and market research guide the adjustments to our financial projections, operational strategies, and business plans. I also manage client relations, carefully reviewing customer feedback and strategizing ways to improve satisfaction and loyalty. Lastly, business development is a continuous pursuit, identifying and exploring opportunities for partnerships, expansion, or new business ventures, driving Lido Labs towards future success.

Education

• California State University-San Bernardino

  Business

  1996 — 2000

Skills

• Management
• Email Marketing
• Crm
• B2b Marketing
• Sem
• Team Building
• Sales Operations
• Marketing Strategy
• Selling
• Business Development
• Salesforce.com
• Marketing
• Lead Generation
• Sales Management
• Customer Acquisition
• E-Commerce
• Online Lead Generation
• SEO
• Account Management
• New Business Development
• Strategy
• Product Marketing
• Training
• Strategic Partnerships
• Mobile Marketing
• Sales
• Online Advertising
• Digital Marketing
• Ppc
• B2b
• Affiliate Marketing
• Call Centers
• Advertising
• Leadership
• Direct Marketing
• Digital Media
• Online Marketing
• Call Center