Kenneth Kowal

About Kenneth Kowal

Most logistics companies are invisible to their ideal customers.Not because they lack great services, but because they’re not showing who they are with the right content.Today’s buyers don’t respond to cold outreach the way they used to. They research, compare, and form opinions long before they ever speak to sales.If your company isn’t part of that process, you’re already behind.That’s where I come in.I help logistics companies create content that builds trust, positions their expertise, and turns attention into revenue.Not generic posts. Not fluff.Strategic, targeted content that:→ attracts the right audience (not just more traffic)→ communicates your real value in a crowded market→ nurtures prospects before sales ever gets involved→ shortens sales cycles by pre-building trust→ drives inbound conversations with qualified buyersBecause when content is done right, lead generation isn’t forced. It’s a natural result.Behind the scenes, that content feeds a larger system including email sequences, outbound campaigns, and sales enablement that converts attention into pipeline. and pipeline into revenue.I’ve spent 25 years in logistics across operations, sales, and marketing, so I understand what your buyers care about and what your sales team needs to close.Here’s what that’s translated into for clients:→ $1M+ in new annual revenue added across clients for 10 consecutive years→ 120 qualified leads from a single outbound campaign→ 23% customer base growth, scaling a company to $40M in revenue→ 65% increase in close rates for high-ticket offers (avg. LTV $109K)→ 20+ qualified meetings per month in competitive marketsIf your pipeline feels inconsistent, it’s usually not a sales problem.It’s a visibility and positioning problem. Fix that, and everything downstream gets easier.If you want content that actually drives conversations (not just impressions), let’s talk: email k•••@shipstarter.com.

Experience

1. Founder

   Shipstarter.Com

   Jan 2012 — Present

   ShipStarter.com provides content marketing and lead generation services to clients in select supply chain and logistics markets.

Education

• Syracuse University - Martin J. Whitman School of Management

  B.S, Finance

  1989 — 1993

Skills

• Freight
• Start-Ups
• Compensation & Benefits
• Logistics Management
• Software
• Onboarding
• Warehousing
• Powerpoint
• Microsoft Excel
• Transportation
• Social Networking
• Recruiting
• Compensation Structures
• Employee Benefits
• Event Planning
• Interviews
• Supply Chain
• Leadership Development
• New Hire Orientations
• Internet Marketing
• Leadership
• Microsoft Office
• Sales
• Organizational Development
• Job Descriptions
• Supply Chain Optimization
• Warehouse Management
• Public Speaking
• Compensation Strategies
• Management
• Team Building
• Ppc
• Email Marketing
• Online Marketing
• Personnel Management
• Hiring
• Compensation
• Web Marketing
• Customer Service
• Transportation Management