Kenneth McCarthy
Real Estate Marketing
- Role
- Brand Director at Strive
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kenneth McCarthy
From historic townhomes to ground-up developments, Kenneth makes walls talk. Kenneth has built a reputation for defining real estate brands through experiential and visual design. He has worked in various in-house and agency roles throughout his career, marketing over $840m in transactional value across residential real estate listings and development projects.
Experience
Brand Director
Dec 2021 — Present · Providence, RI, US
Oversaw the branding and marketing efforts for a four-hundred-unit privately held real estate portfolio. Established #1 Google search result rank for relevant terms using keyword research and optimization. Developed a “buyer ecosystem” to pull potential qualified real estate buyer leads from the internal tenant database. Organized and facilitated weekly project meetings with executive management and partners. 2 Thomas Street, North Providence, RI: Designed visual identity, brand strategy, go-to-market strategy, website, and marketing collateral that reflected the adaptive reuse of a historic landmark building constructed in 19•••56 Atwells Ave, Providence, RI: Designed visual identity, brand strategy, website, marketing collateral, and coordinated with leasing team to fully lease a fifty-six unit mill conversion three months post obtaining certificate of occupancy. 361 Admiral Street, Providence, RI: Designed visual identity, brand strategy, website, and marketing collateral that revitalized a long-vacant laundromat into a boutique mixed-use building opening in 20•••15 Harris Avenue, Providence, RI: Adaptive reuse of a historic building in Providence’s Provisions Warehouse district into a thirty-nine-room boutique hotel featuring a rooftop pool club.
Education
Providence College
Bachelor of Science - BS, Marketing
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