Kenny Dugger

About Kenny Dugger

The truth is, “Anything\'s possible if you\'ve got enough nerve.”― J.K. RowlingHi there! I’m a marketer who loves turning big ideas into impactful campaigns and data into actionable insights. I thrive at the intersection of creativity and analytics and whether I’m optimizing processes, crafting strategies, or collaborating across teams, I bring a mix of creativity, analytics, and a “let’s-make-it-happen” attitude to the table.Right now, I’m part of the Commercial Lines Direct Acquisition team at Progressive Insurance, where I manage end-to-end marketing campaigns that span traditional and digital channels. Think of me as the conductor ensuring all the moving pieces—media spend, creative assets, and performance metrics—are in perfect harmony. I’ve refreshed processes like cost-per-piece tracking for direct mail and helped strengthen collaboration between business, strategy, and data teams to keep everything running smoothly (and successfully).Before diving into marketing campaigns, I sharpened my data skills as a Data Analyst, where I built tools to improve workforce planning and decision-making. And before that, I rolled up my sleeves as a Brand Marketing Co-Op at Sherwin-Williams, where I managed digital experiences, streamlined workflows, and even launched a user-generated content newsletter to boost team productivity.Oh, and I spent over a decade in the U.S. Army, where I learned how to lead teams, solve problems under pressure, and stay mission-focused—skills I now bring to every marketing challenge I face.Here’s what I bring to the table: Marketing strategy that balances creativity and data Campaign management from kickoff to measurement (and back again!) Process improvements that save time and headaches Cross-functional collaboration that gets everyone on the same page A knack for connecting the dots between strategy and executionI’m passionate about helping brands grow, streamlining operations, and creating marketing that truly resonates.

Experience

1. Sr Direct Marketing Specialist (Process Consultant Iii)

   Progressive Insurance

   Aug 2024 — Present

   On the Commercial Lines Direct Acquisition team, I’m providing business-side marketing support to a high volume of media spend and creative assets developed by our Corporate Marketing team for both traditional and digital arenas including organizing campaigns, broadening lines of measurement communications, reviewing creatives for alignment with the business goals, and finding ways for us to optimize operations within our growing section of the business! Manage and refreshed a process to track our Cost Per Piece on the Direct Mail program Provide full marketing campaign lifecycle management from kickoff/ideation, through creative development and campaign launch, and circle back with the measurement phase to inform the next iteration Creating and strengthening cross-functional collaboration between the business, strategy, data, and marketing areas of work to find duplicate work, improve communication and better collaboration efforts

Education

• Caldwell Community College and Technical Institute

  Certificate, Mechanical Engineering

  2007 — 2008

• Cleveland State University

  Bachelor of Business Administration - BBA, Marketing

  2020 — 2023

• The Ohio State University

  Master of Business Administration - MBA, Analytics & Marketing

• Fayetteville Technical Community College

  Associate of Science - AS, General Education

  2012 — 2015

• Fayetteville Technical Community College

  Certificate, Business Administration Leadership and Management

  2013 — 2014