Kenneth MacKenzie
Lighting Professional
- Role
- Director Product Development & Marketing Solid State Lighting at Day-O-Lite Manufacturing
- Location
- Warwick, RI, US
- LinkedIn followers
- 500 followers
About Kenneth MacKenzie
Dynamic and intuitive Marketing & Business Building executive with extensive experience…
Experience
Director Product Development & Marketing Solid State Lighting
Jan 2012 — Present
Responsible for developing and marketing LED luminaries for interior commercial lighting applications. Particularly new product development planning and execution. Also created and maintain the website including all content, images, documents and associated technical product information.
Education
Rensselaer Polytechnic Institute
Creative Leadership Program Certificate, Creative Leadership Development Program
2000 — 2000
University of Rhode Island
MBA, Business Administration
1987 — 1989
Eastern Connecticut State University
BS, Business Administration
1985 — 1987
Skills
- Business Development
- Lighting
- Marketing Management
- Lighting Design
- Sales Operations
- Lighting Control
- Project Management
- Marketing
- Solid State Lighting
- Retail
- Sales
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Planning
- Product Management
- Competitive Analysis
- Product Development
- Budgets
- Pricing
- Product Design
- Product Launch
- Architectural Lighting
- Segmentation
- Team Building
- Management
- Leadership
- Product Marketing
- Key Account Management
- R&D
- Sales Management
- Market Development
- Continuous Improvement
- New Business Development
- P&L Management
- Strategy
- Income Statement
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