Kenny Adams

About Kenny Adams

Senior product and pricing strategy leader known for solving complex business problems, transforming data into revenue, and driving execution across product, pricing, analytics, and go-to-market teams. With 12+ years of experience across B2B and B2C organizations, I’ve built a reputation for stepping into any area of the business, learning quickly, and delivering measurable results.My background blends product strategy, pricing optimization, product management, commercial strategy, forecasting, financial modeling, analytics, and cross-functional leadership. I thrive in roles where the challenge is ambiguous, the stakes are high, and the solution requires both strategic thinking and hands-on execution. I operate much like an internal consultant by diagnosing issues, aligning stakeholders, building a clear plan, and driving outcomes that matter.I’ve led initiatives spanning pricing engines, product roadmaps, new product development, GTM strategy, segmentation, BI dashboards, and multi-million-dollar revenue improvements. My work consistently delivers clarity for leadership, value for customers, and stronger performance across the business.Core strengths and capabilities include:‣ Pricing strategy‣ Product strategy‣ Product management‣ Revenue optimization‣ Margin improvement‣ Profitability management‣ Forecasting‣ Financial modeling‣ KPI development‣ Data analysis‣ Market research‣ Customer insights‣ Competitive intelligence‣ GTM strategy‣ New product development & launch‣ Power BI analytics & executive reporting‣ Cross-functional leadership (Finance, Sales, Marketing, Operations)‣ Agile/SAFe product ownership‣ Roadmap development‣ Requirements gathering‣ High-impact problem solving‣ Strategic thinking‣ Rapid learningI’m energized by roles where strategy meets execution—where I can diagnose complex problems, build scalable solutions, and help organizations operate smarter and grow faster.

Experience

1. Senior Product and Pricing Manager

   Rentokil Terminix

   Apr 2019 — Present · Memphis, TN, US

   Manage a team responsible for creating and managing commercial (B2B) pricing and product strategy and implementation to ensure we meet or exceed our annual growth plan, EBTIDA, and profit margins- Partner with Finance, Sales, and other cross-functional teams to establish goals, metrics, and strategies nationwide- Develop products and pricing logic then build pricing tools in Excel, Salesforce/CPQ, or other internal pricing engines- Responsible for individual development of my direct reports and succession planning- Create pricing and product concepts, roadmaps, forecasts, and implementation strategies while closely monitoring pricing and volume to adjust as needed- Recently created and implemented a new product that generated over $6M within 12 months- Responsible for identifying and implementing vertical specific, market-focused strategies- Identify prospects with a high propensity to purchase services based on a variety of attributes- Collaborate with team members on website design, strategy, and analytics- Create and connect Power BI dashboards and other KPI trackers to summarize data in a digestible and actionable format- Manage projects, defects, and other items with Jira, ALM, and other project management tools.

Education

• University of Mississippi - School of Business Administration

  Bachelor of Business Administration (B.B.A.), Marketing

  2008 — 2012

• University of Mississippi

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2012 — 2013

Skills

• Advertising
• Political Campaigns
• Social Media
• Marketing Plan Creation
• Microsoft Powerpoint
• Microsoft Office
• Sales
• Financial Planners
• Power Bi
• Public Relations
• Management
• Time Management
• Business Planning
• Marketing Communications
• Facebook
• Inter-Personal
• Microsoft Word
• Market Research
• Event Planning
• Social Networking
• Teamwork
• Microsoft Excel
• Data Analysis
• Public Speaking
• Leadership
• Strategic Planning
• Marketing
• Event Management
• Access
• Customer Service
• Marketing Strategy
• Analysis