Kenneth A. Anum
Optimistic and Imaginative Marketer. Product Champion and Brand Evangelist. Fanatical about Wowing the Customer. Strategic Thinker and Solver of Conundrums.
- Role
- Senior Commercial Marketing Manager, Molecular Diagnostics at Meridian Bioscience Inc.
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Kenneth A. Anum
As best as I can! Business Leader. Fashionably educated, can read, write, and even count. Competent, Diligent, and Honest. Place me in authority, give me responsibility, and you will find that I am Accountable.Therefore, I am determined to live without limitations. I focus on what I can rather than what I cannot do. I do not confine myself to the myopathy of only what I can see. I aspire to what is possible and even the impossible. Count on me! Trust Me! I am all in!
Experience
Senior Commercial Marketing Manager, Molecular Diagnostics
Jan 2025 — Present · Durham, NC, US
Leading global marketing effort for molecular diagnostic franchises REVOGENE and M10- Collaborating with global teams spanning Sales, Marketing, Technical Support, Strategic Marketing, Regulatory Affairs, Quality Assurance, Finance, Operations, and R&D, while engaging with external customers delivering an exceptional customer experience and deepening customer relationships- Developing and executing marketing strategies to enhance brand visibility, drive demand, and promote product adoption within targeted market segments- Leading new product launches, creating promotional programs, serving as commercial subject matter expert for salesforce inquiries, and tracking key initiatives through performance monitoring and financial reporting.
Education
Thunderbird School of Global Management
MBA, Marketing & Global Brand Management
Western New Mexico University
Bsc., Marketing
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