Emma Kennedy

Founder @Em Is For Marketing

GB

I help businesses turn marketing into a predictable driver of growth.I’m a freelance marketing leader and founder of EM is for Marketing, with over 20 years’ experience delivering measurable commercial impact across B2B, SaaS, logistics, healthcare, property, and service sectors.My focus is simple: build marketing engines that generate pipeline, strengthen brand position, and drive revenue — not just activity.I operate across the full acquisition lifecycle, including:• Demand generation and pipeline development• CRM and automation (HubSpot, Dynamics)• Brand development and positioning• Website strategy and conversion optimisation• Copywriting, messaging, and content strategy• Performance marketing (Google, Meta, LinkedIn)• Multi-channel campaign leadershipI combine strategic oversight with hands-on execution, bringing clarity to where marketing investment should — and shouldn’t — be spent. I’ve led programmes across the UK, Europe, Asia-Pacific, and the Americas, working with both scaling businesses and global organisations.Alongside performance, I help businesses define and manage their brand — ensuring positioning, messaging, and content work together to attract the right customers and support long-term growth.

Mid Cheshire College

Visual Communication

Digital Marketing Institute

Digital Strategy

Dominican College, Catholic Voluntary Grammar

GCSE's & A-Levels

Mid Cheshire College

Certificate, Digital Graphics Editing, Photoshop & Illustrator

University of Lancashire

BA (Hons), Marketing