Ken Kring

About Ken Kring

Business leader with years of experience in driving the profitable behaviors of customers, prospects and coworkers. Designing and executing initiatives, that overcome barriers, to shift perceptions, to drive behaviors. Work collaboratively with others, to allow them to also clearly see the picture. Making it easier for us to all to work in an aligned way toward clear, shared goals. MBA Degree in Marketing, Finance, Management & Strategy. At a minimum you are going to want to look at the \"Adapt or Die\" piece. Let\'s talk about it when you get a chance. Specialties: • Collaborative cross-functional leadership • Marketing - from strategy, to execution, to measurement • Product development • Marketing research • Change management • Ability to see, map out and share opportunities from potential to profitability (and the points in between) Industries Include: • Healthcare • Financial Services • Retail • Advertising

Experience

1. Head of Payer Specialty Marketing Strategy

   Walgreens

   May 2016 — Present

   B2B2C marketing strategy and execution with a focus on Payer Specialty Marketing • Driving behaviors from the C-suite to the end-customer/patient, and people in between • Brand positioning work and product naming • Redesigned creative strategy briefing process, determining (1) what marketing to design,(2) to overcome barriers,(3) to shift perceptions,(4) to drive profitable behaviors - Results: driving more sales and ensuring more projects are on time, on budget and driving more sales • Strategic work includes- Mapping healthcare and retail ecosystems for phases of: discovery, analytics, diagnosis - Develop company blueprint to develop, execute and measure strategic action plans - Leveraging integrated thinking to determine how to optimize budgets and resources - Elements include: marketing, finance, operations, clinical, data, legal • Marketing designed and developed for: digital, presentations, print, events, video • Project management work that includes: multiple projects, with multiple stakeholders, with multiple timelines and deliverables • Work cross-functionally with a range of stakeholders: Walgreens Health Systems division, ad agencies (internal and external), clients and prospects • Areas of focus include: consumerism in healthcare, value stories, case studies, on-site pharmacies, specialty pharmacy, 340B programs, training of internal and external stakeholders

Education

• DePaul University

  BS, Management

  1987 — 1989

• Northwestern University - Kellogg School of Management

  MBA, Management & Strategy, Marketing, Finance

  1995 — 1997