Kenji Hobbs

About Kenji Hobbs

I\'m a Seattle-based Marketing Director with over a decade of experience across digital and traditional marketing. I\'ve worked in channels from full-funnel paid media and SEO to copywriting, print, video production, and brand strategy. My background spans B2B and B2C, agency and in-house, across hospitality, restaurant, and senior living. That range means I can move between strategy and execution, and across channels, without losing sight of what a campaign is actually trying to accomplish. For the past four years at Chateau Retirement Communities, I\'ve led marketing across three senior living communities, building integrated programs across Google, Meta, Bing, and organic channels that consistently improved lead volume and quality year over year. What\'s different about how I work: I don\'t just run campaigns, I build the systems behind them. That includes deploying AI-assisted lead qualification, architecting CRM automation, standing up internal AI agents for content and analytics workflows, and managing the data infrastructure that makes better decisions possible. I\'ve built these things, not just recommended them. I have a background in copywriting and video production that most digital marketers don\'t, which means I can own creative from concept through execution across formats: print, digital, video, and beyond. Open to conversations about senior living marketing, fractional engagements, and organizations building modern marketing functions from the ground up.

Experience

1. Marketing Director

   Chateau Retirement Communities

   Sep 2024 — Present · Seattle, WA, US

   As Marketing Director at Chateau Retirement Communities, I lead the planning, development, and execution of integrated marketing strategies to drive revenue growth and elevate brand positioning across our senior living communities. I oversee all marketing initiatives, leveraging market research, consumer trend analysis, and multi-channel campaigns to increase lead generation and sales.Key Responsibilities:Develop and implement strategic marketing plans aligned with business goals and market dynamics.Optimize marketing campaigns across digital and non-digital platforms, including web, email, social media, print, and broadcast.Monitor and analyze market trends, competitor activities, and performance data to identify growth opportunities and inform data-driven decisions.Manage marketing budgets, ensuring resource allocation for maximum ROI and effectiveness.Drive brand awareness and differentiation by enhancing brand equity through targeted campaigns and strategic partnerships.Collaborate with cross-functional teams to align marketing efforts and foster a seamless customer experience.Lead creative development of marketing collateral, including brochures, advertisements, press releases, and digital content.Foster relationships with external partners, agencies, and media outlets to amplify brand reach.Stay current on industry trends, emerging technologies, and data privacy regulations to foster innovation.

Education

• Leeward Community College

  AA, Television Production

  2003 — 2004

• University of Hawaii at Manoa

  BA, English

  2005 — 2009

• University of Washington

  Certificate, Digital Marketing

  2019 — 2020

Skills

• Adobe Premier
• Digital Photography
• Avid
• Copywriting
• Education
• Motion Graphic Design
• After Effects
• Motion Graphics
• Photoshop
• Cloud Computing
• Apple Aperture
• Garageband
• Copy Editing
• Marketing
• Content Development
• Final Cut Pro
• Audio Engineering
• Trapcode
• Post Production
• Video
• Graphic Design
• Video Editing
• Premiere
• Videographer
• Color Correction
• Logic Pro
• Dreamweaver
• Illustrator