Kenia M.
Strategic Marketer | Coaching B2B and B2C teams | Business Development | Increasing Revenue Outcomes | Driving Successful GTM Strategies
- Role
- Regional Marketing Director at Helios HomeCare
- Location
- Hollywood, FL, US
- LinkedIn followers
- 500 followers
About Kenia M.
Results-driven business development leader with 15+ years of experience driving scalable growth across healthcare markets. A track record built on expanding referral networks, increasing census, and translating strategic initiatives into measurable revenue outcomes that create meaningful impact for patients and the communities served.Expertise spans full-cycle growth execution, including market analysis, pipeline development, and performance optimization. Known for leveraging CRM platforms such as Salesforce, KPI-driven strategies, and targeted community outreach to strengthen pipelines, improve conversion rates, and accelerate time to revenue.Proven success in building and leading high-performing teams across diverse markets, while developing emerging leaders and fostering a culture rooted in accountability, consistency, and execution. Strong focus on aligning cross-functional teams to enhance market penetration and drive sustained performance.Recognized for the ability to bridge strategy and execution—transforming high-level vision into operational plans that deliver results. Whether expanding market share, strengthening referral partnerships, or launching new growth initiatives, the focus remains on outcomes that drive long-term success.Currently operating at a director level with a clear trajectory toward Vice President of Business Development, continuing to scale impact, drive innovation, and lead growth strategies that deliver measurable and sustainable results.Open to connecting with like-minded professionals and organizations focused on advancing growth and innovation in healthcare.
Experience
Regional Marketing Director
Nov 2025 — Present · Broward County, FL, US
Spearheaded growth initiatives in private duty care, enhancing connections between seniors and compassionate home care services. • Led strategic efforts to expand Helios Home Health\'s footprint in Broward County, Florida, focusing on community engagement. • Collaborated with cross-functional teams to develop marketing strategies that resonate with target demographics.
Education
Florida International University - College of Business
Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services
2007 — 2012
Miami Coral Park Senior High School
High School Diploma
1999 — 2003
Miami Dade College
Associate of Arts and Sciences - AAS, Business, Management, Marketing, and Related Support Services
2004 — 2007
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