Kendra Smalter

Experience

1. Seamless Retail Director

   Hallmark Cards

   Feb 2017 — Present · Kansas City, MO, US

   Seamless Retail Director - Jan 2025 - PresentProduct Manager - Nov 2020 - Jan 2025- Provide strategic and financial objectives for end-to-end product development of the Keepsake Ornaments business- Ensure delivery of sales, profits, and retail performance goals while building brand relevance and consumer appeal through strong model line planning- Collaborate with cross-functional partners in creative, analytics, sales, digital, and licensing teams to deliver the objectives aligned with larger corporate goals.Demand and Inventory Planning Manager - Jan 2018 - Nov 2020- Directed development of demand forecasts and improved forecasting methods, to ensure that the financial goals of the business are achieved- Established inventory strategies in alignment with retailer needs and business priorities. Wholesale Merchandise Planner - Feb 2017 - Jan 2018 - Created assortments and wholesale revenue forecasts in support of internal financial planning

Education

• University of Westminster

  English Literature

  2002 — 2003

• University of Massachusetts Amherst

  BA, Journalism, English

  2000 — 2004

Skills

• Public Relations
• Customer Service
• Luxury Goods
• Fashion Design
• Trend
• Sales
• Sewing
• Textiles
• Fashion
• Retail Buying
• Photoshop
• Merchandise Planning
• Project Management
• Creative Direction
• Merchandising
• Social Media Marketing
• Trend Analysis
• Visual Merchandising
• Trend Forecasting
• Apparel
• Store Management
• Styling
• Marketing Communications
• Social Media
• Fashion Buying
• Brand Strategy
• Retail
• Data Analysis