Kendra Winchester
- Role
- Global Marketing Director, Strategic Innovation at BD
- Location
- Warwick, RI, US
- LinkedIn followers
- 500 followers
Experience
Global Marketing Director, Strategic Innovation
Mar 2015 — Present
Develop and lead global Advanced Repair & Reconstruction innovation strategy; oversee execution of new product development, commercial, and market access activities to solidify market leading position and to enter new clinical spaces; drive KOL development and collaborate with teams to build out clinical and regulatory strategies in support of program initiatives. Co-leader of BD North America’s Women’s Initiative Network (WIN) to support development and advancement of BD’s female associates.
Education
Nichols College
Master of Business Administration - MBA
Ithaca College
Bachelor of Science - BS, Marketing
Boston University
Master of Science - MS
Skills
- Disposables
- Customer Service
- Strategic Planning
- Trade Shows
- Capital Equipment
- Retail
- Forecasting
- Public Relations
- Marketing
- Budgets
- Product Marketing
- Healthcare
- Pricing
- Product Development
- Product Launch
- Newsletters
- Hospitals
- Advertising
- Pricing Strategy
- Direct Marketing
- Business Development
- Sales
- Market Research
- Marketing Communications
- Business Planning
- Market Development
- Product Management
- Press Releases
- Operating Room
- Management
- Global Marketing
- Strategy
- Training
- Medical Devices
- Market Analysis
- Marketing Strategy
- Surgeons
- Program Management
- Marketing Management
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